The attention playbook / Presented by Chase Barker

Build something people remember.

A practical playbook for Solana ecosystem teams: sharpen the brand, earn attention, build distribution, and turn momentum into sustained growth.

Inside the deck

Brand. Distribution. Momentum.

Clear principles and practical execution for teams competing in a crowded attention economy.

Brand firstMake your identity clear, recognizable, and native to the ecosystem.

Distribution engineTurn your team, network, and content into compounding reach.

Tell a storyBuild a consistent narrative instead of publishing random updates.